In the Villa Rica district, in the Pasco jungle there is an extension of 7,800.71 hectares of coffee plantations in which they produce more than 120,000 quintals (1 qq = 55.2 kilos) of quality coffee. Approximately 80% are small coffee growers (less than 10 hectares). Of the 16,931 villagers, 90% are directly and indirectly related to the coffee economy.
The coffee plantations of Villa Rica are located mainly between 1000 to 1800 meters above sea level, allowing the production of excellent coffee, and are environmentally friendly, because they are cultivated under shade with forest species that protect the soil, water and fauna Of the place.
Peru highlighted in the roasted coffee competition in France for the quality of its grain, and the District of Villa Rica located at 1,400 meters above sea level in the Central Forest with its flag coffee product, allowed him to win gold medals, Silver and bronze in this contest leaving the name of Peru and Villa Rica all over.
The National Institute of Defense of the Competition and the Protection of the Intellectual Property (Indecopi) gave the condition of denomination of origin to the Café Villa Rica. The appellation of origin is a commercial tool used to identify products on the market that have special characteristics, due to the area of production and the methods of extraction or processing used by local producers. These are given greater legal protection. .
Oxapampa - Asháninka-Yanesha, biosphere reserve The International Co-ordinating Council of the Man and the Biosphere Program of Unesco included the Oxapampa-Asháninka-Yanesha reserve in the World Network of Biosphere Reserves. The Oxapampa Biosphere Reserve is one of the most beautiful protected areas in Peru, located in Oxapampa in the Pasco region. It includes part of the Yanachaga - Chemillén National Park, the Yanshá Communal Reserve, the San Matías - San Carlos Protected Forest and part of the El Sira Community Reserve. It is one of the new nature preservation refuges around the world. These resources are terrestrial or marine ecosystems, in many cases a combination of both. For this reason, Unesco has recognized it in the program on Man and the Biosphere.
The quality of the Café de Villa Rica has international recognition:
+ Year 2009 - Recognition of the "First Crude" (France)
+ Year 2005 - Gold Medal to the "finest coffee in the world" (France)